Monday, October 31, 2011

What Do YouTube's New Celebrity Channels Mean for Movies and TV?

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Psst! Hey, smart guy, did you get your million-dollar advance from YouTube?

If not, why not? According to an announcement made late yesterday, hipsters (Vice magazine, Pitchfork.com), actors (Ashton Kutcher, Amy Poehler), rappers (Pharrell, Jay-Z), and seemingly everyone in between (Madonna, Lionsgate, Shaquille O'Neal) have signed on to provide professional content for a series of new channels the Google subsidiary is expected to launch next year, in a deal valued at upwards of $100 million. Each partner will reportedly get an advance of up to $5 million; if and when that's recouped via advertising revenue, the partners will split any additional revenues roughly evenly.

So what, if anything, does this mean for the future of movies and TV?

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Source: http://blog.moviefone.com/2011/10/29/what-do-youtubes-new-celebrity-channels-mean-for-movies-and-tv/

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